Milk trends revealed as new plant based category gains traction

Speaking at the recent Global Food Forum in Melbourne recently, Lion Dairy & Drinks managing director Peter West provided insight into trends within the Australian dairy industry.

Mr West said that consumers are moving away from low fat milk and returning to full fat, and he sees strong growth in the areas of milk based beverages as well as plant based milks such as almond, soy, rice and coconut milks.

Continuing innovation from companies such as Lion Dairy & Drinks as well as smaller specialist producers such as FAL Healthy Beverages have seen exciting new beverages introduced to the Australian convenience market.

Riding the wave of the coconut craze, FAL Healthy Beverages recently launched Coco Joy Coconut Milk, a rich creamy flavoured milk that everyone including those with lactose intolerance can enjoy.

Unlike many traditional milk based drinks, Coco Joy although best served chilled is stable at ambient temperature.

Packaged in a handy 500ml easy to hold bottle Coco Joy Coconut Milk packs a punch with the classic flavours of chocolate, coffee and banana. According to Elena Peridis from FAL Healthy Beverages, many stockists are placing Coco Joy Coconut Milk in the flavoured milk section of the drinks fridge where it sells well against traditional diary-based flavoured milks.

The June/July issue of C&I Retailing magazine will provide a detailed feature on milk drinks.

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