Mirvac has launched a new online delivery option allowing shoppers to buy from multiple stores within its centres in a single transaction.
The game -changing portal, Essentials Express Home Delivery, also offers the option for same day delivery within as little as three hours, promising orders placed before 12pm will be delivered between 3pm-6pm that day. Drive through pick up options will also be available.
Mirvac has said the service follows the success of their Essentials Express program, launched in April, which allows customers to place click-and-collect orders from multiple stores within the one centre. In the wake of the second COVID-19 outbreak in Victoria, adding a home delivery option was a natural extension, the company said.
Mirvac has partnered with global marketplace platform Omnyfy and Australian based on-demand delivery app Sherpa for the tech-side of the program. Issam Soubjaki from Sherpa said the technology was reshaping the consumer experience.
“Sherpa has a fleet of over 10,000 couriers Australia-wide and have the experience and the scale to support Mirvac as they revolutionise the traditional bricks and mortar shopping centre experience, not only allowing customers to purchase from multiple retailers but have it delivered direct to their door. While this is particularly relevant during COVID-19, home delivery is a proven model that will remain relevant well into the future,” he said.
The service has launched in Moonee Ponds Central (MPC) in Victoria and Orion Springfield Central in Queensland. While stage-four lockdown restrictions in Victoria have limited the Moonee service, at this stage, to mostly grocery offers, Orion shoppers can browse a range of grocery, giftware, leisure and health and beauty items.
Mirvac’s General Manager, Retail, Kelly Miller, said the company fast-tracked existing e-commerce plans in the wake of the pandemic.
“Mirvac Retail has been working towards an ecommerce platform for two years. By accelerating these plans we’re in a fortunate position to support our retailers, many of whom are small businesses employing the local community, while also delivering essentials to our customers, safely,” Ms Miller said.
“The Essentials Express platform is essentially a start-up program for us to test the viability of a new hybrid retail model which we hope to eventually roll out across other locations via Click and Collect and Home Delivery.”