M&M’s releases new limited edition Bounty flavour

Mars Wrigley has released a new limited edition flavour of coconut M&M’s in an homage to the classic Bounty chocolate bar.

The new M&M’s Coconut sees a delectable coconut flavoured chocolate housed in M&M’s signature crispy coloured candy shell.

Ben Hill, Marketing Director at Mars Wrigley, said they saw how passionate the Australian market is about Bounty and all things coconut, so decided to create the bite-sized, chocolate-covered love note to Bounty.

“Coconut has been a popular choice with consumers for many years now, and we’re incredibly proud to have been able to create and manufacture this product right here in Australia, out of our Ballarat innovation hub. This is the first new product launch for M&M’s this year and I have a feeling it is going to be a popular one, with both M&M’s and Bounty fans absolutely loving it!”

There was furore in the UK recently when Mars Wrigley stated they would be removing Bounty from their Celebrations boxes, but as the most loved coconut confectionery bar over the past three years in Australia, Mars Wrigley decided to take things a little further and create the new Bounty-inspired product.

Made in Mars Wrigley’s Ballarat factory, M&M’s coconut is available in leading supermarkets and independent retailers for RRP $5.

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