Mondelez International has announced a deal with Burton’s Biscuit Company to purchase the license to manufacture, market and sell Cadbury-branded biscuits all around the world, subject to regulatory approval.
It’s been 30 years since the Cadbury biscuit brands were originally granted to Burton’s by the former Cadbury business.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe ” said Hubert Weber, executive vice president and president, Mondelez Europe.
“The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Mondelez International and Burton’s Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing greement. The companies have agreed not to disclose financial terms of the transaction.