More but less: shrinking serve sizes fuel beverage growth

Coca-Cola South Pacific has revealed that  its smaller cans and bottles are driving overall transaction growth in Australia. Smaller sized packs, such as the 250ml small cans launched last August, are now growing faster than larger alternatives.

The success of smaller sized packs has seen a rapid expansion in market share, with Coca-Cola South Pacific revealing that the 250ml cans  have grown to to 12% of total single serve sales. It now has the highest transaction growth rate versus all other single serve options.

Lisa Winn, Marketing Director, Coca-Cola South Pacific, said: “More people are now drinking our products, in smaller quantities. It is fantastic to see that small packages are helping drive our overall transaction growth. Right now it is clear that smaller packages are offering the perfect treat size refreshment.”

The sales success of smaller packs has been important in driving up overall transaction growth for the company, with the 250ml can now available in 30% of all retail outlets around Australia and 50% of grocery outlets.

As well as responding to consumer demand for smaller package sizes, Coca-Cola South Pacific is continuing its commitment to smaller portion sizes, with the 450ml bottle downsizing to 390mls.

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