Mrs Mac’s Egg & Bacon Roll set to boost breakfast sales

Macs Homestyle Sausage Roll 120g_Mockart

Pie maker Mrs Mac’s is targeting the breakfast market with the launch of Mrs Mac’s Egg & Bacon Roll.

According to research conducted by Innova Market Insights, 37 per cent of consumers skip breakfast because of lack of time despite 63 per cent believing it is unhealthy to do so.

Statistics such as these illustrate the unmet need for breakfast on-the-go options leaving the convenience channel perfectly positioned to step in with easy, quick breakfast solutions.

Anecdotally, the majority of breakfast-skippers nevertheless crave a morning cuppa and as convenience stores become increasingly active in the coffee and hot beverage segment it makes sense to offer suitable breakfast pairings to fill this gap in the market.

Mrs Mac’s recently released Egg & Bacon Roll meets this gap and provides a great tasting, on-the-go option for consumers.

Mrs Mac’s Egg & Bacon Roll is individually wrapped and have been rigorously tested in a number of different heating units to ensure that they suit a variety of different applications – making them suitable in a wide range of convenience environments.

Drop by the Mrs Mac’s stand at the C&I Expo this August to experience Mrs Mac’s Egg & Bacon Roll. It’s made with real egg and diced bacon, blended with cheese and onions and lightly seasoned then wrapped in a golden pastry with added wholemeal and sprinkled with cracked linseed.

Mrs Mac’s Egg & Bacon Rolls are available to order now through Bidvest, PFD and other Distributors.

For more information contact your local Mrs Mac’s office on 08 9442 5222 (Head office/WA), 03 9498 0000 (Victoria/Tasmania/SA), 02 9647 2855 (NSW/ACT) or 07 3341 6540 (Queensland/NT) or email:

Mrs Mac’s will be exhibiting at the C&I Expo on August 17-18 at the Melbourne Exhibition and Convention Centre. To register to attend the C&I Expo, click here.

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