Mrs Mac’s are leaving their next creation in the hands of their pie-loving fans.
Calling on people to ‘pitch’ ideas for their next tasty pastry, the brand are seeking the ‘Aussie-iest’ flavours, which they’ll then put to a public vote.
And there are big incentives for the winner, who will have their name featured on the pie and receive a year’s worth of Mrs Mac’s products, including the pie.
Mrs Mac’s Communications and Partnership Manager Nikki Bower said Mrs Mac’s was keen to hear what consumers are looking for in their pies.
“The humble Aussie Pie is iconic. Most people have childhood and family memories around a Mrs Mac’s pie, they are part of everyday life for generations young and old,” Ms Bower said.
“2020 has definitely been an eventful year thus far, and when it comes to consumers and their love of a great tasting pie we have seen some interesting at home creations. Consumers have replaced the classic beef pie with new flavour combinations which we are keen to see come to life through this campaign.”
Ms Bower said no idea was too crazy and they were hoping for some left-of-field suggestions.
“The best part of this competition is that you don’t need to be a foodie, chef or flavour expert to have a go. All you need is a great idea and if you’re passionate about a recipe, it’s likely there are others who agree.”
Have a pie-worthy idea? Head to the Mrs Mac’s website to submit your flavour until September 11, before the top four pics are put to a public vote. The winning flavour will be announced on September 23.