Naked Life has expanded into the drinking chocolates category with its new range of nootropic infused alternatives.
The new range, featuring three varieties – Calm, Energise, and Focus, is paired with West African cocoa and a super blend of natural nootropics and antioxidants.
David Andrew, CEO and Founder of Naked Life, said the launch is a well-timed initiative.
“‘We witness first-hand everyday that the health trend is far from done as people look for solutions and alternatives for their daily schedules.
“As a brand we evolve with our consumers, making better-for-you drinking options for the most important moments of the day, from morning kick offs to guilt-free refreshment and even the evening calm.”
The launch comes after recent research suggests that eight in 10 consumers say that mental and emotional balance is as important as physical health.
The range is 99 per cent sugar free and features flavours such as Ginkgo Biloba, green tea extract, and green coffee bean to help stay sharp and focused, or passionflower, lemon balm, and magnesium to wind down.
The full range is now available at service stations across the country, as well as Woolworths and selected Coles stores.