Naked Life expands into the bubble tea category

Naked Life, the Melbourne start-up behind Australia’s sugar-reduced revolution, has expanded into the bubble tea category targeting Australia’s youth and Asian market.

The Melburnian start-up is looking to make the trendy bubble tea category better for you with its brand new 50 per cent less sugar Naked Life Betta Boba range.

The Betta Boba range is available in four popular flavours: Original Milk, Brown Sugar, Peach, and Mango and contains tapioca and coconut pearls.

David Andrew, Founder and CEO of Naked Life, said the bubble tea category has been growing rapidly with bubble tea shops being the fastest growing QSR outlet.

“However, given the often high sugar amounts in these drinks, we saw a need to bring a format that does not only taste great, but contains 50 per cent less sugar,” he said.

Supporting this, research from a recent Grandview study, states that the global bubble tea market size was estimated to be worth US$2.15 billion in 2019 and US$2.32 billion in 2020 with an expected compound annual growth rate of 8.9 per cent from 2020-2027 reaching a total of US$4.25 billion by 2027.

The latest release from Naked Life comes just after the brand launched a series of nootropic influenced hot drinking chocolates. The company’s dedication to ‘better-for-you’ products are what spurns its R&D team.

“We are dedicated to creating a healthier Australia without compromising the taste or fun of your favourite drinks,” says Andrew.

The range is available in Woolworths nationally, both in four-packs as well as individual cans. It is also available in WHS stores and has its sights set on the petrol and convenience channel.

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