Naked Life Non-Alcoholic Spirits is giving Australian investors a chance to own a slice of the brand through an equity raise by crowdfunding platform Birchal.
The company which started as an experiment in Founder David Andrew’s kitchen has grown from $400K to almost $13 million in revenue in just 3 years and now outsells its nearest competitor by 3 times.
“Naked Life was riding Australia’s post-lockdown sobriety wave. Woolworths trialled us with four cocktails in five stores initially. Four weeks later that grew to 50 stores, which quickly grew to 800 stores within six months. We now have 15 products across Coles and Woolworths stores around Australia and have grown from $400K to almost $13 million in revenue in just three years. We keep pinching ourselves because our little Aussie startup is now outselling brands like Heineken and Gordons.”
Money raised from investors will go towards accelerating its grocery channel growth and replicating this success in other channels and countries. Investors will also become part owners in the Naked Life beverage range of sugar-free soda’s, iced teas, and functional drinks.
“And that’s just the start. Now we’re working on conquering other huge growth sectors. We’re already in over 300 bars and restaurants – yet there are 33,000 up for grabs. We’ve signed multiyear deals that will see Naked Life served at major sporting events and live stadium tours. Yes – you’ll be able to watch Taylor Swift while enjoying the world’s best non-alc G&T.
“And we’ve got iconic hotel chains, Village Cinemas, and a potential major airline announcements about to drop, so watch this space. International expansion has already started to our friends across the ditch.”
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