Naturally Nood: A new wholefood snacking option

Sanitarium Health & Wellbeing have recently launched Naturally Nood, a cheeky new range of wholefood fruit and nut snack bars targeted at consumers looking for healthier snacking options. Naturally Nood bars are now available in the health food aisles of major supermarkets, and at petrol and convenience stores.

Naturally Nood bars are made from dates and nuts, with some varieties featuring other fruits or cocoa. Flavours include Banana Bread, Berrylicious Flavour, Cashew Crush, Cheeky Cocoa, Cocoa & Orange Tango and Cocoa Lamington ?all free from preservatives, artificial colours and flavours.

Lynden Rochford, Senior Brand Manager for New Brands, said Naturally Nood has been developed to make wholefood snacking a lot more compelling and fun. Ms Rochford said that the company’s research suggested consumers saw existing snacks positioned at the healthier end of the range as uninspiring. ?hile two thirds of 25-44 year olds would prefer snacks that are healthier, more than one in three shoppers believe current offers are boring, and over half of 18-64 year olds also think they are not that good for you, rising to 61% amongst females aged 25-44 years.?While Naturally Nood offers ?othing naughty?it also promises a delicious treat.

Sanitarium’s Nutrition Manager, Trish Guy, said: “Naturally Nood bars score between 3 to 4 stars under the new Health Star Rating system, which is a new front of pack labelling system that rates products from a score of half a star to a maximum of 5 stars, based on their overall nutrition profile.

“Naturally Nood wholefood bars are also great for consumers who enjoy the wholesome goodness of real food. Each 35 gram bar is packed with yummy, natural ingredients and contains between 140-165 calories, making it a convenient, nutritious and tasty snack on the go.”

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