Nescafé Blend 43 has partnered with Rotary Australia to launch its brand-new campaign, ‘Celebrate Australia’ by Nestlé Professional.

The campaign has been designed to support the community spirit of the six much loved Aussie regional towns of Mallacoota, Broken Hill, Toowoomba, Busselton, Willunga and Strahan.

Each town has been handpicked by Nestlé Professional to feature on the new limited-edition range of 1kg tins of Nescafé Blend 43 as part of the new Celebrate Community Spirit Collection.

Scott Stuckmann, Oceania Business Executive Officer, Nestlé Professional, said that each town was chosen for embodying community spirit, togetherness, and what it means to be Australian.

“With this campaign, we hope to bring a bit of encouragement to workers across the nation who share a coffee in their workplaces and tea rooms each day,” says Stuckmann.

Each tin’s illustration highlights the community spirit of the town and range from a community rallying together in the event of a natural disaster, local sporting events that have led to international recognition, and the celebration of local food, wine and art.

Local Rotary Clubs in the six towns have each received a $5,000 grant from Nestlé Professional to invest in a community initiative important to each town. These include fundraising for a local mental health facility in Broken Hill, a Koala Rescue program in Willunga, and a Toowoomba Christmas Drive for underprivileged and homeless youth.

Nescafé Blend 43 has also gifted the selected Rotary Clubs with more than 190 tins each to on-sell or donate to the local community, with any profits retained by each Club.

A mixed variety of the 1kg tins of Nescafé Blend 43 featuring the six Aussie towns are available to buy from wholesale office and foodservice distributors including Bidfood, NAFDA, Countrywide, PFD, Campbells, Winc and Blackwoods at RRP $40.

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