Nestle Nuun

Nestlé enters functional hydration market

Nestlé Health Science has entered into an agreement to acquire functional hydration brand, Nuun.

The acquisition complements Nestlé Health Science’s existing broad portfolio of active lifestyle nutrition brands with Nuun’s range of clean, low-sugar, effervescent tablets, and powders.

“Everyday, health-conscious consumers are becoming more aware of how functional hydration products can add to their overall wellbeing as well as support them during exercise by replacing the minerals that the body loses,” said Greg Behar, CEO of Nestlé Health Science.

“That growing awareness is reflected in the steady growth of the category.”

Nuun was founded in Seattle, Washington in 2004, pioneering the separation of electrolyte replacement from carbohydrates.

It now has a broad range of effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation, and overall wellbeing.

“Nestlé Health Science and Nuun share the same philosophy: nothing is more important than health and well-being,” said Kevin Rutherford, CEO of Nuun. 

“In joining Nestlé Health Science, Nuun will further its mission of ‘hydration that empowers the world to move more.

“The Nuun team has built an incredible business and now with the reach, expertise and capabilities of Nestlé, I’m confident that together we will grow even more, making people and the planet healthier.”

The transaction is expected to close in Q3 2021.

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