NEW and exclusive to P&C – Australia’s Violet Crumble launches 100g Caramel Variety

There is nothing quite like a Violet Crumble! In fact, Aussies have been loving the earth-shattering recipe since 1913. In exciting news, the Aussie owned and made treat now comes with a delicious and more caramel-y twist!

On the back of a very successful 12 months of sales in grocery, Australia’s Violet Crumble has now created a 100g Violet Crumble Caramel bag, exclusively for the petrol and convenience channel.

Reimagining the classic choc honeycomb combo, the newest product in the Violet Crumble range combines the famous bite sized cubes of honeycomb with a smooth caramel choc coating.

Polly Love, Marketing Manager of Robern Menz comments, We’ve found that during these times of uncertainty, people have stuck to brands they trust and love. We’ve received a lot of enthusiasm for the Violet Crumble brand over the past year with Australians increasingly opting to support Australian made products and brands that offer a nostalgic experience.

In terms of NPD, it’s been a busy 12 months and we have seen excitement and strong sales for our new ranges, including Christmas and Seasonal SKUs, the Caramel Violet Crumble and Violet Crumble Flavoured Milk. We’ve found that Aussies are always excited to try something new if it is from a brand they know and trust.  We’re excited to launch the new convenient 100g pack into P&C. It’s unique to the category and the perfect on-the-go treat for customers!’


Contact Robern Menz for product enquiries – 08 83687700

Available through The Distributors

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