New Blend for Sanitarium’s Weet-Bix

Sanitarium Weet-Bix has launched Weet-Bix Blends, a new range of cereal flavours including existing SKUs Multi-Grain +, Hi-Bran + Honey, Energize Protein and for the first time, Cranberry + Coconut.

Bringing these four varieties together under one range, Weet-Bix Blends represent a tasty new proposition to cereal fans. Each product features a combination of ingredients such as grains, fruit, coconut and honey and carries a health star rating of 4 stars or higher. The range is available in supermarkets including Woolworths, Coles, IGA and leading independents.

“Weet-Bix has been giving Australians the perfect start to their day for more than 85 years. We like to stay on top of evolving food trends and innovating fresh new ideas for our customers,” says Daniel Derrick, general manager of marketing, Sanitarium.

“Over the years we have launched several popular Weet-Bix varieties including Weet-Bix Gluten-free, Weet-Bix Bites and Weet-Bix Go. We are confident that people new to Weet-Bix Blends will enjoy them just as much.”

As part of the launch of Weet-Bix Blends the brand will be working with healthy lifestyle advocates and television personalities Sam Wood and Snezana Markoski.

The fitness trainer and his fiancee will be special guests at a breakfast launch event in Sydney on May 17 and also participate in consumer engagement at Sydney’s Macquarie Shopping Centre at midday on May 18.

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