Hans Continental Smallgoods has released a new product range, Hans Oliving.

Hans Oliving is Australia’s only range of deli meats produced with olive oil and, according to company spokesperson Mirabel Rosar, Hans Oliving’s products reflect Australia’s changing priorities and a shift towards healthier choices without sacrificing taste.

Rosar says that the brand philosophy led the company to partner with tennis legend Lleyton Hewitt and his actress wife Bec Hewitt to encourage families to make the switch to a healthier alternative than traditional deli meats.

“The launch of Hans Oliving is a real milestone for our company and an exciting addition to our product range. We’re focusing on providing Aussies with a wide choice of premium products and healthier options, and we’re thrilled to have the Hewitts on board with us,” Mr Rosar said.

Inspired by the Mediterranean diet, the extensive range of Hans Oliving deli meats are produced using Greek olive oil and less animal fat. In addition to offering less saturated fat than comparable products, the olive oil enhances the product’s delicious taste.

The Hans Oliving range includes Pizza Salami, Peperilli Salami, Hungarian Salami, Traditional Ham, Gypsy Ham, Naturally Smoked Ham, Rindless Pan Sized Bacon, Strassburg, Polish, Chorizo, Kransky, Cheese Kransky, Kabana and Twiggy Sticks.

The range is available in selected Coles, Woolworths and IGA stores across Australia.

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