An Australian icon is now available in share bar format. CHOKITO share bar, delicious chewy caramel fudge, crunchy balls and loads of chocolate!
Nestlé share bars continue to perform in the channel, growing +7.7% ahead of the segment at +2.9% (1).
The CHOKITO brand has grown +134% since 2018 strengthened in 2021 post the launch of CHOKITO Bites, with performance accelerating +63.4% in the quarter (1).
CHOKITO, with its heavier indulgent eat helps drive incrementality to range with low cross shop across the Nestlé portfolio and a high level of loyal SOLUS shoppers.
The share bar format will complement the medium bar and CHOKITO Bites SKU to build scale within CHOKITO in 2021.
Source: 1. AC Nielsen AUS Convenience Scan MAT 12.09.21.