A new style of modern newsagent with additional retail ranges and a focus on generating revenue from every area of the store has opened its first stores in New South Wales.
NewspowerGo is an initiative of Newspower, Australia’s largest newsagency marketing group, featuring contemporary fitout and lighting design along with selected suppliers and product to attract new shoppers. Among the non-traditional newsagency items, these stores will also stock ranges of on-trend confectionery, plush toys, ink, books, gifts and accessories.
Newspower Australia national manager Helen Dowling said more NewspowerGo stores are in planning and will be rolled out in 2017.
“NewspowerGo shows there is a terrific new option for business owners and shopping centres across Australia, showcasing innovative retail in addition to traditional newsagency products,” Ms Dowling said.
The first NewspowerGo stores have now opened in Narellan and Top Ryde.
Lina Geng chose to re-brand as NewspowerGo in the Top Ryde City Shopping Centre to take advantage of relocating her store as part of their major redevelopment. “I wanted to belong to a leading national brand for recognition within the shopping centre and I was interested in the new suppliers and products – so far, so good,” Ms Geng said.
Second generation newsagents David and Anita Thomsen launched their NewspowerGo store as part of the redevelopment of Narellan Town Centre. “Regular customers are noticing the lightness and brightness and we’re seeing new faces already,” Ms Thomsen said.