Wrigley Pacific promotes marketeer to director role

Alison Levins
Alison Levins

Wrigley Pacific has appointed Alison Levins as marketing director for the region.

Levins joined Wrigley Pacific in 2012 and was most recently acting as marketing manager for gum.

Prior to joining the company Levins worked at Nestle and Unilever in Ireland, where she held both marketing and commercial roles.

The promotion to marketing director also sees her become a member of the APAC Marketing Leadership Team and a member of a number of Global Brand Boards.

Patrick Gantier, general manager of Wrigley Pacific, said: “At Wrigley we recognise that our associates are our most valuable asset and essential to our continued growth and success. We are delighted with Alison’s promotion and to welcome her to the leadership team.

“Alison’s experience, energy and creativity have played a significant role in our growth strategy for the pacific business. Her appointment is testament to her strong ability to collaborate and the results she has delivered across a number of key portfolio and category projects.”

Ms Levins said: “I’m excited to continue my career journey with Wrigley and bring a fresh perspective to the role. As a team we have a lot to be proud of and I want to ensure we continue to explore the innovative ideas that have put our pacific business on the map. Products such as ECLIPSE Chewy Mints and campaigns such as ‘Eat Drink, Chew’ were all developed here in Australia and have proven to be a great success internationally.”

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