The Smith’s Taste Icons range will feature five new flavours derived from three iconic restaurants – Subway, Red Rooster, and Mad Mex.
Launching in January, the new range features the following flavours: Subway Crinkle Meatball Sub, Subway Crinkle Pizza Sub, Subway Crinkle Chicken Teriyaki Sub, Red Rooster Crinkle Reds Fried Chicken Burger, and Mad Mex Double Crunch Hot Sauce.
Sam O’Donnell, Marketing Manager at Smith’s, said they are excited with the partnerships and the launch of what is their biggest brand collaboration to date.
“Smith’s is famous for its flavours, so of course we jumped at the opportunity to bring a unique range of flavours to life on our iconic crinkle cut chips.”
Ashley Hughes, Marketing Director at Red Rooster, said when the opportunity to partner with Smith’s came up, they couldn’t refuse.
“To us, nothing sums up the Rooster’s Call better than our iconic Reds Burger and we can’t wait to share our flavours with Aussies in a new and very craveable way by joining forces with Smith’s and their Taste Icons range.”
Rodica Titeica, Head of Marketing at Subway ANZ, said like Subway, Smith’s has been in the hearts of Aussies for many decades.
“Our freshly baked subs are a delicious and filling meal option for breakfast, lunch and dinner but we know there can be key snacking periods in between and partnering with Smith’s allows Aussies to access the Subway flavours they know and love in another form – in potato chips.”
Clovis Young, CEO and Founder of Mad Mex, said when they were approached by Smith’s to partner on the Mad Mex Hot Sauce infused chip, they jumped at the opportunity.
“We knew that by combining Smith’s product development expertise and our world-famous Mad Mex hot-sauce, we would come up with something truly special for our amigos. The end result will impress even the toughest of food critics.”
The Taste Icons range is available to purchase from Coles, Woolworths and other independent retailers from January, with Smith’s Subway Meatball Sub flavour available exclusively at Coles.