Coon Snacks Tasty sm_optWarrnambool Cheese & Butter (WCB) has launched a new snack range for its Coon cheese and Cracker Barrel brands, addressing the growing trend of savoury snacking on-the-go.

The new snack ranges are available in 20 gram portions (eight pieces).

In addition, WCB’s existing ranging has undergone facial and convenience upgrades, with Cracker Barrel given a new look and feel to appeal to a broader audience.

Coon Colby, Tasty and Mil Lel Parmesans’ shred ranges are also available in new packaging.

Ted Lawson, WCB general manager of marketing, said the new ranges and improvements to existing products addresses the changing needs of consumers.

“People are leading increasingly busy lifestyles where they snack on-the-go, so we wanted to create an offering that made it easy and convenient to enjoy these time-honoured classics from Coon and Cracker Barrel,” Mr Lawson said.

As for the new look and packaging upgrades, Mr Lawson says the company’s rationale is functional and appeal for new and existing consumers.

“We know that packaging design and ease of use/storage, plays such a huge role when encouraging people to reach for a particular cheese. And, whilst we are and always have been confident about the quality and flavour profile of our products, we want to give customers even more reason to stock their baskets with the best of what Australian dairy has to offer.”

New packaging of all additional WCB products will be reflected on shelves from July 2016.

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2 Comments

  1. Can you please tell me where I can buy the individual packs of Coon and Cracker Barrel Cheese,
    I have bought them in recent times, but on my last few visits to Woolworths, they don’t seem to be available.

  2. Where can I find your 8oz.blocks of Coon cheese white cheddar I remember purchasing it yeara ago I can’t find it anywhere has it been discontinued. ?

    Thank You.

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