GapMaps is new software that uses the latest demographic, government, and industry data to help businesses choose the right physical location specific to its needs.

The Melbourne-headquartered cloud-based mapping software specialist has achieved double-digit revenue growth year-on-year and has roughly 500 brands using the software across sectors such as convenience stores, fuel, grocery, shopping centres, fitness, and aged care.

Anthony Villanti, GapMaps Managing Director and Founder, said since 2018 GapMaps has been adding five new markets each year.

“This growth is due to the ease-of-use and sophistication of our mapping software, which uses the very latest demographic, government and industry data to help clients choose the right physical location specific to their business needs.”

As lockdown restrictions ease around the world, GapMaps is monitoring increases in pedestrian activity in central areas, shopping malls and other retail precincts.

Tim Shaw, GapMaps Director, Market Planning, said the variability in the COVID-19 recovery process has proven interesting.

“We expected to see variability between countries due to different lockdown restrictions and when those were loosened or removed. However, we see significant variation in the pace of recovery between large and small shopping malls and central precincts, an inconsistency observed across large urban centres when compared with smaller urban and regional centres.

“The ability for brands to access these insights means they can more effectively manage their physical store networks through the recovery and plan for what’s increasingly looking like a ‘new normal’ in a post-pandemic world.”

GapMaps already have a host of international clients that are making the most of these unique insights, including Domino’s, McDonalds, KFC, Starbucks, Subway, and Eat’n’Go.

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