New Sunrise supports Heart of the Nation this October

This October, New Sunrise is raising vital funds and awareness on CPR and the use of AEDs during cardiac emergencies.

Along with its supplier partners, New Sunrise will be donating 10c from every participating product to Heart of the Nation, a dedicated organisation with a mission to raise awareness and accessibility of AEDs in communities, with the ‘Call, Push, Shock’ campaign.

Steve Cardinale, Managing Director of New Sunrise, has supported the cause since funding the investment and placement of 400 AEDs into the New Sunrise network in 2022.

“These AEDs are not just machines. They are beacons of hope and lifesavers in critical moments. We have already had AEDs used in emergency situations, with four life-saving outcomes!”

Heart of the Nation was founded by Greg Page, the original Yellow Wiggle, after he suffered a sudden cardiac arrest in January 2020. He had his life saved by an off-duty nurse and a nearby defibrillator, that shocked him into action.

As only 10 per cent of people survive a cardiac arrest, Page is now on a mission to improve the accessibility and visibility of AEDs in the community.

The ‘Call, Push, Shock’ campaign will be communicated via a new national TVC featuring Page, and the Sunrise Mascot, Sunny the Kookaburra. It will run on free-to-air and digital platforms throughout the month and will also feature the network store locator, giving greater visibility to the location of Sunrise local stores across Australia.

“Our reach potential is impressive, targeting an audience of over 15 million people during prime time viewing hours, including news and family-oriented programs such as ‘The Block’ and ‘Today’. We ask consumers to visit Sunrise stores, purchase a participating promotion and learn more about the chain of survival,” explained Cardinale.

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