Australia’s Violet Crumble & Bickford’s Australia join forces to create a refreshingly new and caramel-y way to shatter your craving!
The refreshing way to shatter your craving just got a whole lot better, with the launch of the NEW Violet Crumble Caramel Honeycomb Milk, the second product launched as a collaboration between two iconic South Australian brands, Bickford’s Australia and Robern Menz.
Made using 95% Australian ingredients, the delicious Caramel Honeycomb flavoured Milk comes in a 500mL 100% RPET bottle, contains no preservatives, artificial sweeteners, colours or flavours and boasts a 9-month shelf-life.
Following the success of the Violet Crumble Chocolate Honeycomb Milk that launched in October 2020, the team identified an opportunity to further expand the range based on the trending movement of caramelised white chocolate and honeycomb.
The launch of the Violet Crumble Caramel Honeycomb Milk drink coincides with the launch of the new 100g Violet Crumble Caramel bag into P&C and offers consumers two delicious ways to enjoy the flavour combo!
Amelia Wright, Bickford’s Australia Brand Manager says ‘Having seen the success of brand collaborations firsthand with the launch of the Violet Crumble Chocolate Honeycomb Milk, we had no doubt that we wanted to continue to increase value to the consumer and enhance the brand experience by releasing Violet Crumble Caramel Honeycomb Milk’
‘This product not only combines two iconic South Aussie brands but also combines two iconic Aussie flavour favourites – caramelized white chocolate with honeycomb’.
Available in South Australia from 4th October at On The Run
Available nationally from 25th October at Coles Express, IGA, Drakes, Foodland, Foodworks and leading independent retailers
For sales enquiries, please contact Bickford’s Australia
Telephone: +61 8 8182 1888