Woolworths Metro has changed the face of its premium neighbourhood food store offer with the opening of a new flagship at Erskineville, Sydney.

The new direction for Woolworths Metro has community contribution at its core, and marks a significant change in the premium neighbourhood food retail offer.

In a Woolworths first, the Metro Park Sydney Village store will include an artisan bakehouse operating a full production bakery in the store.

The bakery will be managed by Australia’s first social enterprise bakery, The Bread & Butter Project, and 100 per cent of the profits generated will go to training programs and employment pathways for refugees seeking asylum who aspire to become bakers.

The Bread & Butter Project at Woolworths Park Sydney Village

Woolworths Metro General Manager, Justin Nolan, said that this opening is the next step in Woolworths Metro offering a more local and premium shopping experience.

“Partnering with local producers, the new store features a relevant range of fresh food and grocery staples, including more than 200 products sourced from 20 local Sydney producers.

“From high quality locally produced fresh food to everyday pantry staples, we’ve focused on providing the right balance of value and quality, which we know is important to our customers.”

Locally sourced produce will include handmade doughnuts and pastries direct from Bob & Pete’s 100% Yum bakery in Marrickville and award-winning pasta from Pastabilites. Other specialities include succulent grass-fed and dry-aged beef from Cleaver’s and Li’l Sprouts range of natural, vegan, organic, gluten and refined sugar free desserts.

The Bread & Butter Project’s Chairperson, Cindy Carpenter, said: “We are incredibly excited to be opening our first concession store with Woolworths Metro, as it gives us the opportunity to bring our delicious bread to a wider audience, starting in Erskineville.”

Woolworths Metro Park Sydney Village will offer Scan&Go technology, allowing customers to scan goods with their smartphone and pay via the app.

It will also feature a ‘hot meal to go’ section, with pizzas baked on-site and an aromatic curry bar.

“Whether it’s the speed and ease of Scan&Go shopping or the extensive range of ‘meal to go’ solutions on offer, it’s all about giving local customers time back in their busy lives,” says Nolan.

“We’ve focused on creating a food store that is locally relevant to the Erskineville community and we can’t wait to welcome customers into our store.”

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