Nick Kyrgios set to take on the soft drink market

Tennis player Nick Kyrgios has entered the beverage market with the launch of Australian-made no-sugar soft drink, Alive.

Each can of Alive contains one billion live probiotics and prebiotics and is available in eight flavours – blood orange and passionfruit, ginger, lemonade, lemon lime and bitters, orange, passionfruit, and pink grapefruit and raspberry.

Kyrgios, 2022 Wimbledon finalist, said he wanted to make a difference to people’s health with a product that tastes great and delivers.

“My team and I are always looking for game-changing opportunities. Alive was put on my radar and I was excited about it. I met the founder who had a vision I wanted to be a part of. That’s how our partnership at Alive was born.”

The brand spent nearly two years in development, both in Australia and internationally, and is being manufactured in Melbourne.

“I am excited about our first product range. Firstly, it really does taste elite, it has zero sugar, it’s all natural and it has 1 billion live probiotics in each can. Can’t get much better to be honest.”

Kyrgios said as an athlete, he is always conscious about what goes into his body.

“I now have a platform to influence the younger generations in a positive way regarding education around sugar. With Alive and everyone’s help, I believe we can make a big difference and change the world!”

Andrew Blew, CEO of Gen U Brands, which has partnered with Kyrgios to launch the drink, said they are excited to be working with Alive team.

“We saw a fantastic gap in the market for a great tasting all- natural Australian made soft drink with no sugar, low calories and science backed gut health benefits. We have had a solid start as a business with Nick leading the charge and we have significant growth targets for 2023 and beyond.”

Alive is currently available in selected IGAs and Coles Express’, with distribution set to expand significantly in Australia and overseas in coming months.

To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top