An interactive vending machine has been used by nudie to celebrate the launch of nudie & soda. The machine was used in a campaign to provide more than 50,000 product samples and to surprise Australians.
Highlighting nudie & soda’s point of difference – it’s made with 50% real fruit (and bubbles) – people were invited to challenge the machine and were asked a series of quirky 50/50 questions; if they answered at least two questions correctly they received a free can of nudie & soda.
In addition nudie brought actors including brand ambassador Tim Dormer on board to bring the questions to life in key locations, as well as to surprise and delight the Australian public. Their reactions were filmed via six hidden cameras.
“It was a fantastic campaign. The core concept played into the unique proposition of nudie & soda – made with 50% real fruit (and bubbles),” says Carlie Platts, nudie chief brand governess.
“We received such positive feedback from everyone who was involved. Staying true to our nudie values, we created fun, excitement and laughter when people least expected it,” she says.
nudie & soda is the first soft drink of its kind in Australia and is made with 50% real fruit juice (not from concentrate). It contains no preservatives, colours, artificial flavours or other nasties commonly found in soft drinks such as sodium benzoate, potassium sorbate and phosphoric acid. It is made using 50% real fruit, 47.5% water and less than 2.5% added sugar and natural flavours.
nudie & soda comes in five flavour combinations in a 330ml and 200ml format and is well suited to the convenience channel where demand for better-for-you products is becoming a noticeable trend.