Pacific Optics has strengthened its position as a market leader in general merchandise solutions with new talent joining its existing experienced team.

The business has seen some changes to its ranks over the past 18 months, including the appointment of Andrew Poore as General Manager Sales almost 12 months ago.

More recently, Steve Gartrell has been promoted into a role of National Field Manager, where he is able to combine his sales and operational skills, to support Poore and boost the team’s capabilities in the field, and further strengthen the business.

Harry Phillipou, Pacific Optics’ current GM of Field is moving into a role of Account Management and Business Development that balances his lifestyle aspirations and family life.

Gartrell told C&I that Pacific Optics’ core is still to operate with the passion, dedication and customer centricity that has sewed itself into the fabric of the business.

“We are excited for the future and a poised with a team to deliver on the future expectations of our customers and consumers,” he said.

“We understand the Australian shopper is changing and we are evolving in line with advancements in digital adoption and a focus on social and environmental responsibility. We aim to have something to cover the broad spectrum of the channel’s customers under a mantra, everyone is our customer, but are aware of the key driving male, Gen Y and Gen X that is most prevalent in our market.”

Gartrell continued: “I love listening, learning, and regularly interacting directly with our customers to support them to build their businesses in the general merchandise categories that we offer. Within our business, I pride myself on supporting our fantastically talented and experienced state and territory managers to build on our company’s success and deliver exceptional customer service. Our DNA is petrol and convenience and being part of this channel and watching both our company and customers grow together is very rewarding.”

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