Pat Cummins, Captain of the Australian Test Cricket team, has been announced as the public face of the Nexba brand.
In a multi-year partnership, the 30-year-old right-arm quick will not only become brand ambassador but also a shareholder in Goodness Group Global and is set to be at the forefront of new brands to be built under the Goodness Group Global umbrella.
Cummins said good health and wellbeing have always been an important part of his life and partnering with Nexba and Goodness Group Global allows him to extend that passion.
“Nexba and Goodness Group Global share my vision of creating positive change, and I’m excited to be part of a team that is dedicated to removing sugar and artificial ingredients from consumption.
“As an athlete, I understand the importance of fueling our bodies with nutritious and all natural foods. With Nexba and Goodness Group Global, we’re not only offering drinks that taste good but also contributing to our overall well-being. It’s an incredible opportunity to be part of this movement and to inspire others to make healthier choices.”
Earlier this year, Nexba expanded to become Goodness Group Global with the goal of building a house of brands that ‘taste good and do good’ while creating positive change by removing sugar and artificial ingredients from consumption.
Troy Douglas, Co-Founder and Joint CEO of Nexba and Goodness Group Global, said Cummins’ values align with the company.
“We’re excited to have Pat join the team as we expand from Nexba to Goodness Group Global and make ‘better-for-you’ brands available to more people, in Australia and globally.
“Pat is someone who embodies health and wellness and is passionate about making an impact. We know that Pat only aligns with organisations that he authentically believes in because he genuinely cares about his community, so we could not be prouder to announce this partnership. Together, we will accelerate our ‘do good’ mission by helping as many people as possible have great tasting choices to reduce their sugar and artificial ingredient consumption with brands like Nexba.”