Pepsi has launched its new “Say it with Pepsi” campaign in Australia, unveiling the company’s own ecosystem of emoji designs to appear on Pepsi regular cans and bottles across the country.
The “Say with it Pepsi” launch in Australia follows its successful introduction in other international markets including Russia, Canada and Thailand.
PepsiCo Australia & New Zealand marketing director Jenni Dill said: “With two billion global smartphone users sending six billion emojis daily, we’re thrilled to have our iconic brand bring a unique take to this truly global phenomenon.”
The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs for a universal language system proprietary to the brand.
In Australia, 35 PepsiMoji designs will appear on regular cans and bottles, produced by Pepsi bottling partner, Schweppes Australia, including nine designs that PepsiCo Australia and New Zealand said “reflect the unique nature of Australia and the Aussie consumer – from summer love and sunglasses to BBQ’s, football, cricket and surfing.”
A custom PepsiMoji keyboard with hundreds of PepsiMoji designs for mobile and social use will be available March 7 for download on the Apple App and Google Play stores.
Beyond packaging, the brand is creating an entire PepsiMoji ecosystem, with a fully integrated “Say it with Pepsi” marketing campaign commencing March 1 to support the Australian launch.
The campaign will include TV advertising, billboards and posters on buses and trams around Australia. It will also feature retail and instore media, digital and social media and other activations to encourage consumers to “Say it with Pepsi.”