Pepsi Max gets fruity

Pepsi Max Raspberry is the fresh new flavour joining the brand. It is an innovative and bold product that provides consumers with an exciting flavour experience that delivers on maximum taste without the sugar.

The new addition to the Pepsi Max brand was developed following the success of Pepsi Max Vanilla which has been a huge hit with Australian consumers.

Brad Van Dijk, PepsiCo Senior Director ANZ Beverages, explained “This product will delight consumers who seek out no sugar alternatives. It delivers on taste and we are pleased to provide even more choice in the no sugar cola category” Dijk said.

The launch of Pepsi Max Raspberry will be supported with in store advertising, out-of-home advertising and social and consumer activations.

Pepsi Max Raspberry can be purchased now from independent and major retailers, as well as petrol and convenience stores Australia wide in 600mL and 1.25L bottles, as well as a 375mL can.

Pepsi Max is the largest brand in PepsiCo’s beverage portfolio and is the number one no sugar cola beverage in Australia.*

* IRI Market Edge Grocery & Convenience, YTD May 2018

2 thoughts on “Pepsi Max gets fruity”

  1. I am unable to find Pepsi Max Raspberry at any outlets in the Artarmon area.
    Coles and Woolworth’s don’t have it and when I asked the take away / cafes in the area they tell me they have never been approached by a Pepsi sales rep and would not even know where to go to order it. Even KFC do not have it.
    I feel it is not much good advertising if your sales force are asleep on the job. I prefer Pepsi over Coke but you are making it impossible to be loyal.
    Cheers Will

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