Pepsi sponsors the ICC Cricket World Cup 2015

This summer Pepsi will conduct an extensive program of activities in Australia and New Zealand across both PepsiCo beverage and snacks brands. Pepsi has recently launched special limited edition themed packs to maximise excitement in the lead up to ICC Cricket World Cup 2015.

This is one of the world’s most viewed sporting events with an anticipated 1 billion viewers worldwide. Pepsi has been one of the major sponsors of the event for over 10 years and will again be sponsoring this year’s Cup which is scheduled for 14 February to 29 March 2015.

The program will engage fans, athletes, retailers and the sports occasion. A range of consumer and retailer promotional activities are planned including television coverage, consumer and retailer promotional activity linked to ticket give-aways, television support, field of play exclusivity and sampling.

Jenni Dill, Marketing Director said “Pepsi has been one of the major sponsors of the ICC for over 10 years. This year the biggest sporting event of 2015 is in our backyard and what better way to watch it, than with an icy cold Pepsi in our new cricket themed packaging.”

Above: The limited edition 600ml Pepsi Max bottle is one of PepsiCo’s cricket themed products available in convenience stores this summer. PepsiCo’s range of beverage and snack brands will be promoted as part of an extensive program of activities capitalising on the excitement around the ICC Cricket World Cup 2015.

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