PepsiCo ANZ bolsters leadership team with two new appointments

PepsiCo Australia & New Zealand has appointed Tami Cunningham as marketing director (Australia and New Zealand) and Danny Celoni as commercial director (Australia).

Prior to joining PepsiCo Ms Cunningham was with The Wrigley Company, part of the Mars group, where she held the position of marketing director for three years.

Tami Cunningham joins PepsiCo ANZ as marketing director (Australia and New Zealand) effective September 12, 2016.
Tami Cunningham joins PepsiCo ANZ as marketing director (Australia and New Zealand) effective September 12, 2016.

She was responsible for the Asia Pacific marketing function for gum, mints and confectionary, driving the brand, customer and communication strategy. Ms Cunningham has also previously worked at Lion across various different roles within the beers, spirits and wine side of the business.

Ms Cunningham will be responsible for leading the innovation agenda within PepsiCo ANZ, and building and strengthening the brand portfolio. Her remit will span all snack and beverage marketing across the ANZ region. She joins fromSeptember 12, 2016.

Mr Celoni joins PepsiCo from consulting firm, Real World Marketing (RWM), where he was MD of the commercial division working with major FMCG suppliers on commercial strategy, capability and joint business planning.

Prior to RWM, Mr Celoni worked for Diageo across a number of different roles over 16 years, including commercial director (ANZ), VP commercial (Thailand), sales director (Korea), and commercial director (AP) based out of Singapore where he and his teams led route to market, capability as well as trade and channel strategy initiatives across Asia Pacific.

PepsiCo leadership team Danny Celoni
Danny Celoni joins PepsiCo as commercial director (Australia) effective November 7, 2016


Mr Celoni will be in charge of leading the customer business development and commercial strategy at PepsiCo ANZ, as well as driving joint business partnering with key retail partners. He joins on November 7, 2016.

PepsiCo ANZ CEO, Robbert Rietbroek, said: “We are delighted to welcome both Tami and Danny to the executive team, who each bring with them a wealth of experience. Both have strong track records with FMCG brands. With Tami’s expertise in brand and innovation and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”

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