PepsiCo Beverages has partnered with P&O Cruise Ships Australia, with the deal set to put the beverage giant’s products in the hands of up to 1 million passengers each year.
The partnership covers five P&O cruise ships which sail from ports across Australia and New Zealand. P&O passengers will be able to purchase a Pepsi Max or Pepsi in a variety of locations on board including restaurants, eateries, bars and night clubs.
Cruising is the fastest growing sector of Australian and New Zealand tourism and the region is the fastest growing cruise market in the world.
P&O Cruises departing from Australia and New Zealand are enjoyed by more than 1 million passengers each year and represent around ten million passenger nights.
Brad Van Dijk, senior director PepsiCo franchise beverages, said: “We are very excited about this new partnership with P&O and the opportunities for growth.”