PepsiCo enters the sparkling water category with Bubly

PepsiCo has announced the launch of Bubly, a new no-sugar sparkling water, set to shake up the sparkling water category.

It is the first time since PepsiCo operations began in Australia that the company has launched a new beverage outside of its core brands.

Bubly will feature a range of flavours including lime, blackberry, pineapple, raspberry, and passionfruit and will contain no added sugars or artificial sweeteners.

Kyle Faulconer, CEO at PepsiCo ANZ, said PepsiCo has a strong track record as a category innovator – shifting consumer demand and leading industry innovation.

“The launch of Bubly also significantly enhances our commitment to providing healthier options to consumers. We have made significant investments to be a leader in promoting and encouraging consumers to select healthier beverage options and ensuring they have access to these options right across our brand portfolio.”

The launch of Bubly strengthens PepsiCo’s commitment with industry made in 2018 to reduce sugar by 20 per cent on average by 2025 and are on its way to doing so, with industry reducing sugar by over 16 per cent between 2015-2021.

As 51 per cent of consumers confirming they are actively trying to reduce or manage their sugar intake, PepsiCo has been adapting to this change and now has 60 per cent of its portfolio sugar free and 70 per cent no or low sugar.

Bubly is available now through P&C for RRP $3.00 per can and at major retailers for RRP $16.50 for an eight pack.

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