Nestlé is leading the lolly bags market due to the popularity of its Allen’s brand. Meeting the consumer need for ‘new news’ and also providing portion control, Allen’s latest offerings, Sea Stretchies and Jungle Stretchies promise ‘perfect portion’ size servings. Packed in medium sized bags with “1 piece = 1 portion” prominently displayed, each bag contains seven themed portions.
Available in store from April 2016 at a RRP of $2.95, Allen’s Sea Stretchies and Jungle Stretchies are backed by a $3 million media spend which includes TVC, digital and outdoor advertising from April to September 2016.
Did you know?
The lollies category has experienced solid growth over the past two years, with a 25.9 per cent share of the total confectionery market and value sales of $78.8 million (MAT 10/04/16)..
Within convenience, hang-sell bags are growing at 7.4 per cent (MAT to 10/04/16) and the recently released Australasian Association of Convenience Stores State of the Industry Report for 2015 labelled a hang-sell bags a “standout performer” the convenience channel. These bags accounted for 12.7 per cent of total confectionery sales in 2015, up from 12.0 per cent in 2013.
Watch out for the Sugar Confectionery feature in the forthcoming June/July 2016 issue of C&I Retailing magazine for more interesting facts and figures.