Peters and Coles have partnered with FightMND in its annual Big Freeze campaign to raise funds for Motor Neurone Disease (MND) research and treatments.
Until the 21st of June, $1 from every Peters Icy Pole Lemonade eight pack sold in Coles, either online or in-store, will be donated to FightMND.
Coles will also be donating 10c from the sale of over 90 Coles Brand Australian Fresh Pork products and 20c from specially marked other Coles Pork products sold in supermarkets or online until 20 June.
Despite advancements in research over the past 25 years, MND remains a terminal diagnosis and there continues to be no effective therapies to slow or halt the progression of the disease.
Coles has also released a range of Big Freeze 9 beanies, available in all Coles supermarkets, selected Coles Express sites and via Coles Online, that will see 100 per cent of the funds go to FightMND.
Neale Daniher AO, Patron and Co-Founder of FightMND, was diagnosed with MND in 2013 and urged all Australians to help lead the fight against the disease.
“I live by the words ‘when all is said and done, more is said than done. It’s not about what you say, it’s about what you do.’ So this Big Freeze 9, I’m asking Australians to join the fight and lead with their actions.
“By donning your Beanie, you’re making your mark in the fight against MND. One day, when we live in a world free of this disease, you can stand proud knowing you helped us get there.”
Matt Swindells, Chief Operations and Sustainability Officer at Coles, said Coles’ annual FightMND campaign has grown from humble beginnings to now being the organisation’s biggest community fundraiser each year.
“Whether you’re putting Aussie pork on your fork, wearing a Big Freeze 9 beanie as you shop or enjoying a Peters Icy Pole Lemonade, there’s now more ways than ever at Coles to support this very important charity.”
“Coles is extremely proud to have already raised more than $20 million over five years for FightMND and we can’t thank our customers, team members, pork farmers and suppliers enough for their ongoing support and commitment to this cause.”
James Huskins, Customer Business Manager at Peters Ice Cream, expressed his delight at the company’s involvement in the campaign.
“Peters are thrilled to be the first branded supplier to partner with Coles Group in support of FightMND to help raise funds for Motor Neurone Disease research and treatment.”
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