PFD Food Services is set to rollout artificial intelligence technology that will optimise the replenishment of tens of thousands of products across its 70 warehouses.

PFD has signed a contract with AI software provider, Complexica, for the implantation and national rollout of Complexica’s ‘Decision Cloud’ for demand planning and replenishment optimisation.

The deployment will allow PFD to replace its current demand and planning system and extend its use of Complexica’s software and AI engine across the business.

Richard Cohen, PFD’s Chief Information Officer, says that being Australia’s largest privately owned food services company inherently comes with a very complex operation.

“The deployment of Complexica’s Decision Cloud for demand planning and replenishment optimisation will allow us to improve our forecast accuracy, reduce stock outs and excess inventory, as well as reduce the manual effort involved in replenishing stock.

“We look forward to working with Complexica in this area, especially after our successful national rollout of Complexica’s CRM, Customer Opportunity Profiler (COP), and Order Management System (OMS) in 2019, which is now the core technology used by PFD’s in-field sales team for call planning, quoting and ordering, and managing customer interactions.”

PFD is Australia’s largest privately owned food services company, with more than 2400 employees, 70 strategically located warehouses, and annual turnover of around $2 billion. The PFD distribution network services the entire Australian population.

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