Proper Crisps launches new bigger, crisper range

Award-winning artisanal crisp maker Proper Crisps has launched a new range of bigger, crisper crisps called Big Cut.

The range, which includes four new flavours, Cracked Pepper and Sea Salt, Dill Pickle and Apple Cider Vinegar, Marlborough Sea Salt, and Smoked Paprika, are made using golden unpeeled potatoes grown in Yarra Valley and are cooked for twice as long as a regular chip.

Duncan Kerr, Commercial Manager Australasia at Proper Crisps, said they’re thrilled to see Proper Crisps’ success and growth in Australia since establishing their production plant in the Yarra Valley.

“Our commitment to using locally sourced ingredients and our focus on delivering a superior snacking experience has resonated with Australian consumers. We’re excited to continue expanding our availability in Australia and bringing our unique range of Big Cut to more customers in the country.”

Since establishing itself in the Yarra Valley in 2022, Proper Crisps is now stocked in over 1800 stores Australia wide, and the brand is the first company to provide a range of its crisps in certified home compostable packaging.

Proper Crisps’ Big Cut range is stocked nationwide including at IGA, Ritchies, Romeos, Woolworths Metro, and Coles Locals, and retails for $6.50 for a 140g bag.

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