Queensland’s home of peanuts, Kingaroy, Picky Picky Peanuts has launched a series of nutty innovations. Most notably, MITEY AUSSIE NUTS – a unique collaboration with VEGEMITE!
Currently available in Queensland across a selected number of Woolworths stores, the collaboration is en-pointe with the combination of plant-based protein, peanuts and VEGEMITE – one of the world’s richest known source of B Vitamins.
In addition to MITEY AUSSIE NUTS, Picky Picky Peanuts has launched 2 other products to meet the growing demand, including the locally famous ‘In Shell Salted’ peanuts in a 300g pack and a 4-pack of our number-one seller: Sweet Chilli and Lime flavoured – great for on-the-go snacking.
For all other non-QLD based Aussies, the full range of newly released Picky Picky varieties will be available in IGA nationally from November, and available online now at www.pickypicky.com.au/store.
Adam McNamara, Bega Foods General Manager – believes the recent purchase by Bega of the Peanut Company of Australia (PCA) – owner of Picky Picky Peanuts – has given the brand licence to grow through innovation.
“Bega is the proud owner of PCA and through that ownership, we believe we can help reinvigorate the Picky Picky Peanuts brand by providing greater opportunity for innovation and brand collaborations. Last year, Bega also bought Vegemite and the original “never oily never dry” Peanut Butter – and we can’t wait to see what the future holds.”
PCA is based in Australia’s peanut capital, Kingaroy and works directly with Queensland peanut farmers. It has been regarded as the nation’s leading supplier of locally grown peanuts for ninety-four years (established in 1924) and represents over 100 farming families. PCA is Australia’s largest processor and supplier of Hi Oleic peanuts and is working to grow the local supply over the next 5 years.
Adam continued, “We are so excited to give Queenslanders the first taste of Mitey Aussie Nuts, after all – it is the original home of the Aussie peanut!”