Red Rock Deli has made its debut into the cracker aisle, launching two ranges of premium crackers available nationally across the convenience channel, independent stores, and supermarkets.
The first of the new formats is a range of Deli Style Crackers in three flavours: Honey Soy Chicken, Sweet Chili & Sour Cream, and Cheddar & Parmesan.
The second is a range of Gourmet Crackers also in three flavours: Murray River Pink Salt & Black Pepper, Sundried Tomato & Italian Herbs, and Aged Cheddar & Caramelised Onion.
Susan Press, Marketing Manager, PepsiCo ANZ, said: “We’re excited to bring our flavour expertise to the Cracker category. We’re launching not one but two new ranges for our consumers to enjoy. Both ranges are sure to become picnic and cheese board staples with some truly unique, mouth-watering flavour combinations.”