Red Rock’s new campaign for Special Reserve range

Red Rock Deli has launched its finest range yet, Red Rock Deli Special Reserve, with a new advertising campaign for the indulgent range of premium crisps to roll out from July 3.

Cath Archer, marketing manager for Red Rock Deli, said: “Our food curious consumers are always searching for special new taste experiences. Red Rock Deli’s new Special Reserve range are ultra-deluxe potato crisps that feature luxurious new flavour combinations that take snacking to a new level of taste and sophistication. ”

Using rough cut and slow-cooked Australian potatoes combined with high-end ingredients Red Rock Deli has created three new flavour combinations for Australian consumers; Wagyu Beef & Wasabi Cream; Creamy Saffron & Sage; and, Champagne Vinaigrette & Shallot.

The Special Reserve advertisement is the third in a series of new commercials for the brand developed by Red Rock Deli’s agency, Clemenger BBDO. The featured flavour in the new campaign is Champagne Vinaigrette & Shallot.

“A proven way to overcome consumer apathy towards advertising is a creative idea that grows over time. Red Rock Deli is a great and successful example of this. This is the third iteration in the campaign and the results speak for themselves”, said Andy Pontin, CEO Clemenger BBDO Sydney.

The new range comes in sophisticated black packaging and sets a new standard for premium snack foods. Wagyu Beef & Wasabi Cream and Champagne Vinaigrette & Shallot are available in a 150g and 65 pack, while Creamy Saffron & Sage comes in a 150g pack.

The TV campaign commences on July 3 and will be backed up by a range of activities, including outdoor display posters, sampling and a social media campaign targeted at curious foodies.

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