Relex Solutions acquires Sydney-based Optimity

Relex Solutions, a provider of unified supply chain and retail planning solutions, has acquired supply chain planning and optimisation provider Optimity.

Optimity was founded in Australia in 2008 by an Australian/Swedish team of supply chain planning experts. It now has offices in Sydney, Melbourne, Auckland, Stockholm, and Singapore and offers a broad supply chain planning and optimisation solution specifically for manufacturers and distributors.

Mikko Kärkkäinen, Co-Founder and Group CEO of Relex, said this acquisition further accelerates Relex’s vision towards an adaptive, autonomous and synchronised supply chain unifying demand and supply planning decisions in one platform to minimise all wasted cost and product.

“The consumer goods industry is incredibly dynamic and complex. Acquiring Optimity will seamlessly link downstream demand with upstream planning, so consumer goods companies can more accurately predict consumer demand, optimise production plans and schedules, adjust inventory levels, and respond quickly to market changes or unexpected disruptions.”

Optimity enables customers, which currently include ANZCO Foods, Snack Brands, and Legrand Australia, to make optimal supply chain decisions from strategic levels to detailed production scheduling. Their offerings include demand planning, production planning and scheduling, supply planning, distribution planning, inventory optimisation, and S&OP.

Christer Liden, CEO of Optimity, said they are thrilled to join the Relex team and further optimise the consumer goods value chain together.

“Our depth in some of the most complex consumer goods industries like bakery, ready-made meals, protein production and industrial manufacturing complements the vast understanding of consumer demand that Relex has, based on their impressive expertise managing more than $700 billion of demand in grocery alone.”

The acquisition is a complementary offering between the two organisations, enabling Relex to extend and deepen its production planning and supply chain optimisation capabilities, such as synchronised daily production planning, optimisation and scheduling in the food and beverage and manufacturing sector.

To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top