From what started simply as a buying group, New Sunrise has transformed and evolved into a modern retail execution program that has seen the group awarded AACS Retailer of the Year.
Underpinned by its growth drivers and strategic pillars, the group is focused on delivering a high standard offer in all stores, supported by the Passport to Profit program.
Steve Cardinale, Managing Director of New Sunrise, said that the group has continued to transform and evolve from a traditional buying group to a ‘retail execution-led program’.
“Our catchphrase is ‘buy better, sell smarter, bank more’, with our focus largely on the ‘selling’ aspect.
“Our priority is to continue to drive retail growth by giving shoppers more reasons to stop at New Sunrise stores. The shift in this mindset will move customers from treating convenience as transactional commodity-based visits, to experiential and daily habitual visits. We seek to do this in a number of ways, including the recalibration of the pricing and promotional mix on key categories.”
Through utilising Sunny, the brand mascot and identity, the group has raised its profile and increased its visibility for consumers, who now know they are supporting a local independent store.
“Sunny is a loveable Kookaburra, who is seen both on national TV advertising as well as in each of the Sunrise group of stores. Through both the digital sphere and our above-the-line TV campaigns, we aim to educate and connect with Australian consumers, so that they know that when they see Sunny Sunrise, they are supporting a locally owned and operated store, offering genuine care for the local community.”
Cardinale explained that New Sunrise’s passion is the success of its retail members, who they work with to assist in setting the store up for success.
“This includes floor plans, hosting product files, customising in-house built planograms, aligning with over 120 suppliers, providing retail training, providing hardware support, access to qualified chefs and baristas, providing a help desk to assist in invoice issues, provide a benchmark category analysis by store and category management to optimise return on working capital. We go far and beyond providing just the ‘buying group’ function, which is only the tip of the iceberg.”
New Sunrise is shaped and led by its strategy house, which Cardinale says is built on its family values of recognising true partnerships and honest collaboration.
“We work hard to do what is in the best interests of our retail members, the category, and the ever-changing needs of our consumers. Our program is underpinned by our growth drivers and strategic pillar, supporting our vision, which is to ‘Make a Difference in the Community, by Helping people Enjoy life and get on with their day’.”
Find more about New Sunrise here.
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