Rosella unveils new look sustainable Tetra Pak packaging

Rosella has partnered with global food packaging company Tetra Pak to release four new flavours of Classic Soups and make the switch from cans to the Tetra Recart® package.

The new packaging solution has the lowest CO2 footprint in the market. It offers consumers a variety of advantages, including portability, easy opening and pouring.

Available in four new flavours – Condensed Tomato, Tomato Roasted Pepper, Delicious Carrot and Potato, and Creamy Pumpkin – Rosella’s new line of Classic Soups will be the first product in Australia to be packaged in the carton-based Tetra Recart package.

The Tetra Recart package has up to six times less impact on the environment compared to cans*, is easier to open, and maintains freshness and keeps food safe at room temperature, all without the need for any preservatives. It also helps reduce costs and environmental impact for retailers and distributors as it weighs 60 per cent less than cans and is designed to occupy up to 30 per cent less space on shelves and 20 per cent less space in transport vehicles. 

The Tetra Recart package is the first retortable carton designed for shelf-stable food products with ingredients of almost any size such as vegetables, tomatoes, beans, baked beans, sauces, soups, ready meals traditionally filled in cans, glass jars or pouches.

Michael Bartholomew, CEO of Rosella, said he is proud that the relaunched Rosella Soup range will help contribute to a more circular economy.

“I am immensely proud of what we have been able to achieve in partnership with Tetra Pak with the relaunch of the Rosella Soup range. Our switch to the Tetra Recart package allows us to reduce our environmental footprint and contribute to a more circular economy, while also delivering the classic taste of Rosella’s iconic soups for Aussies to enjoy.”

Andrew Pooch, Managing Director of Tetra Pak Australia and New Zealand said that 99 per cent of packaging impact to climate change has occurred before products hit the shelf.

“We are thrilled to be playing a role in the transformational journey of an iconic homegrown brand like Rosella by helping their products become more sustainable. It’s great to see Rosella be the first brand in the Australian market to make the switch to Tetra Recart® packages.”

Rosella Condensed Tomato soup is available nationwide at Woolworths and Coles, while the Tomato Roasted Pepper, Delicious Carrot & Potato, and Creamy Pumpkin flavours are available nationwide at Coles. The Rosella Soup Range will also be ranged at selected Independent Supermarkets.

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