Ruffie Rustic Foods announces Surf Australia partnership and new ambassador

Ruffie Rustic Foods has partnered with Nikki Van Dijk and Surfing Australia to encourage young surfers to be kind to their bodies and minds.

The supplier of plant-based foods is on a mission to prove that whether you’re vegetarian, flexitarian, or wanting to try something new, Ruffie’s array of veggie-packed, ready-made meals ensure there is a flavour for everyone, while supporting a healthy, balanced lifestyle.

Anand Surujpal, Patties Foods Group General Manager of Marketing and Innovation said Ruffie is all about encouraging people to be kind to themselves and to the planet by making plant-based eating more accessible and delicious.

“We’re thrilled to be joining forces with Surfing Australia and Nikki Van Dijk to help connect young groms all around the country with the perfect veggie-packed, post surf fuel.”

Ruffie Rustic Foods is an official partner of the Surfing Australia High Performance Centre as well supporters of the Junior Surfing Pathway including Woolworths Surfer Groms Comps and the Woolworths National Surfing Titles.

Ruffie Rustic Foods will also be supporting grassroots surfing via the Hyundai Australian Boardriders Battle and encouraging surfers to be kind to their bodies and their minds through delicious, plant-based meals.

Chris Mater, CEO, Surfing Australia, said Ruffie is all about food that helps you to be kind to yourself.

“Their ethos aligns perfectly with ours here at Surfing Australia so to have them as a partner at the Hyundai High Performance Centre, the Hyundai Australian Boardriders Battle and through our grassroots Woolworths Surfer Groms Comps and Woolworths Junior National Titles is a great addition.”

Ruffie Rustic Foods has brought on world surfing champion and passionate plant-based advocate, Nikki Van Dijk as the figurehead for the partnership.

Van Dijk has been a high performing vegan athlete for the past eight years and has come on board in the hope to inspire more athletes to reach for plant-based options to fuel their training.

“A plant-based lifestyle has taught me so much about my body, the impact we have on the animals around us, our planet and the oceans. It has given me a great understanding of myself and our environment. I couldn’t imagine living me life any other way,” she said.

“Being a professional surfer I am always om the hunt for convenient, high-protein plant-based meals, which is why I am super excited to have teamed up with Ruffie Rustic Foods who are changing the game when it comes to high-protein, plant-based ready meals.”

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