San Remo has partnered with Taryn Brumfitt as its new brand ambassador to help promote the values of body positivity and the benefits of a well-balanced diet.
Brumfitt is a world-renowned body positivity advocate and filmmaker and has helped people around the world to embrace their bodies. As San Remo’s new brand ambassador, she will work to dispel myths around carbs and pasta to promote positive eating habits.
James Askham-Levy, Chief Marketing Officer, San Remo Macaroni, said that Brumfitt’s own values perfectly align to those of San Remo, making her the ideal ambassador to educate Australians on the benefits of a balanced diet.
“San Remo produces a superior quality 100 per cent durum wheat pasta that is an excellent source of carbohydrates,” says Askham-Levy.
“Taryn embodies a body positive attitude and appreciates the fact carbohydrates are an essential macro-nutrient to fuel the body. And her body positive message is essential for the health and well-being of all Australians. In Taryn we partner to put this philosophy into practice.”
As part of the partnership, San Remo will be a key supporter for Brumfitt’s upcoming ‘Embrace Kids’ documentary, currently in production.
Brumfitt points out an alarming statistic that 70 per cent of Aussie school children consider body image to be their number one concern, which was one of the main drivers for her upcoming Embrace Kids documentary.
“I’m devastated with this alarming statistic, however thrilled to partner with the San Remo team to conquer and change these habits,” she said.
“San Remo is one of my favourite brands and they were so genuine about collaborating to help embed the message of Embrace into the hearts and minds of Australian school children.”
The San Remo brand, a 100 per cent family-owned Australian business, is renowned for its product versatility and broad range, offering pasta variations that cater to a diverse range of lifestyles, including, Gluten Free pasta, Pulse Pasta and its new high-protein pasta, San Remo Pasta Pro.