The team at KitKat has brought together two Australian favourites to launch the latest in its multi-sensory filled range, the KitKat Aero Chunky.
KitKat Aero Chunky features three layers of crisp KitKat wafer, topped with iconic Aero peppermint aerated chocolate, all coated in deliciously smooth milk chocolate.
KitKat is the number one chocolate brand in the convenience channel growing +15.8 per cent, with the number one medium bar KitKat 45g growing +11.7 per cent*.
KitKat Aero Chunky will be launched nationally as a 45g bar, so it will play in a segment that is returning to growth as medium bars are growing +8.9 per cent*.
KitKat Chunky has grown +9.7 per cent* since 2018 as shoppers continue to indulge on the differentiated heavier eat offer verse the rest of the KitKat range. Meanwhile, Aero is an iconic brand with strong brand love, growing at +17.6 per cent*.
A Nestlé spokesperson said: “Bringing Aero and KitKat Chunky together will play an important role in driving incremental value in the category by appealing to the unique KitKat Chunky shopper.”
The launch of KitKat Aero Chunky 45g bars will be supported with a high impact OOH, social and PR campaign to drive awareness and excitement through mass reach of the NPD.
Launching nationally, it is activating in market from August.
*Source: AC Nielsen AUS Convenience Scan QTR to 06.06.21