Shine pioneered Nootropic Energy in Australia back in 2016 however their innovation pipeline and market traction doesn’t seem to be slowing down. During 2021 Shine launched the new zero sugar Shine+ Charged range into 7-Eleven, Ampol, EG Group, and New Sunrise Group amongst other leading petrol and convenience retailers.

Shine+ Charged was developed with traditional energy drinkers in mind who are after a better option that tastes amazing, contains zero sugar, includes natural ingredients, and helps them focus and perform at their best.

“The new range has been met with immediate success and is exceeding all expectations. A number of Shine+ Charged flavours have jumped right out of the gate and now our top selling SKUs for the brand. The next focus is to ensure we ramp up production to keep up with demand” says CEO and Founder Steve Chapman.

The energy drinks category continues to be in large growth each year and is one of the fastest growing segments across the beverage industry. IBIS World and Euromonitor report that low/no-sugar alternatives are driving the largest part of  sales growth with more consumers conscious of high sugar and calories in beverages.

Shine+ Charged is naturally zero sugar and contains natural nootropics and adaptogens including Ginkgo Biloba, Turmeric, Green Coffee Beans, Green Tea, L-Theanine, B Vitamins and for the first time, Yerba Mate, a powerful South American herbal tea packed with antioxidants.

The range currently comes in four delicious flavours; 

Wild Tropical, Blood Orange, Grape, and Mixed Berry. 

RRP: $5.95 

Distributed by The Distributors Group and PFD Australia wide.

Sales / Distribution inquiries: sales@shinedrink.com

Website: www.shinedrink.com

About Shine Drink:

Shine exists to help people think, feel and do better and to rid the world of bad energy. The beverage brand was launched in 2016, and now having sold over 15,000,000 bottles, can be found in over 6,000 retail outlets across Australia and New Zealand. Shine drink combines natural nootropics to energise and awaken the mind.

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