Skittles pledges allegiance to LGBTQIA+ community

Ahead of WorldPride2023 in Sydney, Skittles joins forces with youth charity Minus18 to create Australia’s first Ally Pledge. 

Launching this month, the Skittles x Minus18 Ally Pledge is an online platform where all Australians can formalise their support of the LGBTQIA+ community by completing a short eight-part educational course. 

The course covers key topics, including guide words and definitions in the LGBTQIA+ community and learning how to support people coming out. 

Early entrants will receive an Active Ally pack filled with resources to help show support for LGBTQIA+ community members and create a safer and more inclusive society. 

Everyone who completed the course will receive a Skittles rainbow badge acknowledging their status as an Active Ally and will receive ongoing resources and updates from Minus18. 

Drew Davis, a member of the LGBTQIA+ community and Mars Wrigley Portfolio Director, said the Ally Pledge is an essential resource for LGBTQIA+ allies. 

“We’ve come so far as a community, but there is still so much work to be done. As a brand that represents the rainbow all year round, we are continuing to evolve and support in any way we can. 

“The Skittles x Minus18 Ally Pledge allows the Australian community not only to educate themselves but arms allies to become advocates for change,” said Davis. 

Ben Hill, Marketing Director at Mars Wrigley, is a proud ally and says: “We are thrilled to see this important collaboration with Minus18 come to life. We have a long and proud history of supporting the LGBTQIA+ community globally, and we’re proud to once again be giving back our rainbow to the LGBTQIA+ community. 

“I’m very passionate about being an ally and we look forward to seeing our active allies being loud and proud in their support for the LGBTQIA+ community by sharing their Skittles Rainbow Badge,” he said. 

During February, Skittles will remove their iconic rainbow from packaging, stating: “During PRIDE, only one rainbow matters, so Skittles gives up theirs to support the LGBTQIA+ community.”

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